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FAQ's
What is the difference between offset and digital printing?
Offset Printing
Offset printing is printing on an offset printing press using ink and film. This process is 99% accurate (colour wise) to a file. This process does takes longer and cost more but renders accurate colour results.
Digital Printing
In a rush? Need a small quantity? Need something very inexpensive? Digital Printing uses toner resulting in instant drying which means, the job is completed faster. Also, it is very cost effective. The only back drop is the colour is not accurate. We would rate it 85% to 90% comparable to the colour on the file.
What should I know when asking for a printing estimate?
We express ink coverage or coloration on paper like a fraction. For example, for a job that is printing black on both sides with no other color, we would write 1/1 black. Likewise, if the job were black and 1 color, it would be written as 2/2.
Other considerations such as how heavy the coverage is, whether there are photos, and if the artwork bleeds off the page should always be determined prior to pricing a job.
How do I choose between offset and digital printing for my project?
If you have a very short run project, i.e. a handful of specialty posters, digital printing is a more affordable, effective option. Because digital printing does not require plates, initial set-up costs are much lower. This is especially the case when your short run project involves 4 or more colors. In addition, digital printing makes it possible to print variable information from print to print, which conventional printing cannot do.
What is CMYK printing?
CMYK are the four colors that make up all other colors in the world. They are short for Cyan, Magenta, Yellow and Black